The Hindu Business Line : Thursday, February 23, 2006

Blog spots and all
As blogging gathers pace, corporates are realising that blogs can make or break a brand. Product reviews and instant feedback make for good consumer connect. More

STRATEGY

Getting into a lather
Optimistic marketers launch a slew of new soaps as the FMCG sector promises more growth for the industry. More

The season of soap
"Toilet soaps should see growth levels of 4-5 per cent." More

Dancing in the dark
Bosses often demand creative ideas from their juniors, but commercial success demands a much more co-ordinated and task-sharing approach. More

ADVERTISING

Reverse trend
Digital advertising is growing but there are some issues relating to media buying and creatives that have to be dealt with. More

ABBY - On your mark ...
We know you missed us, so we're back. And quite honestly, after the New Year rush, things have been pretty sedate in sunny Mumbai. Yet, let's take a look at what's been happening and what's not. OK, it is the ... More

PROMOTIONS & OFFERS

Love in India
Here's a heartfelt appeal to Indianise Valentine's Day commercialisation. More

BOOKS

Advertising can never be boring
WHAT is advertising about? People, says Ram Sehgal in Mixed Feelings from Tata McGraw-Hill (www.tatamcgrawhill.com) . The biographical book is about people, therefore, beginning with the ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Double vision
TAG HEUER has launched The Monaco Sixty Nine. The patented design offers both mechanical and digital displays merely by pivoting the case. It is priced at Rs 2.75 lakh. It is available at select retail outlets across the ... More

No fuss
JOHNSON & JOHNSON Vision Care has launched its 1-Day Acuvue Brand Contact Lenses in India. These daily disposable lenses are now available to the consumers for Rs 90 per pair and are available in packs of five pairs and 10 pairs. The lenses are . More

Sound it out
LOGITECH has launched what it claims is the world's first THX-certified 5.1 speaker system with digital wireless dual rear speakers. They are meant to provide flexibility in setting up an instant surround-sound system. They are available at a ... More

Warm & woody
NITCO TILES has launched its `Wooden Tile' collection of ceramic tiles that feel and look like wood. It is available in six colours - Golden Oak, Walnut, Classic Beech, Deep Forest, Natural Plank and Sandalwood - and in sizes of 600x300 mm. ... More

Clear & easy
KENWOOD has introduced the KDC-MP3029 range of car stereo systems. Compatible with both the mainstream MP3 compressed music data format and high-compression WMA format that delivers high-quality sound with a smaller file, KDC-MP3029 also features ... More

Stressed tress?
GARNIER FRUCTIS has introduced Long & Strong Shampoo & Conditioner. It reportedly has an intense anti-breakage, anti-split ends and anti-dullness system to work on weak and severely split-ended hair. It is available in 200 ml and 100 ml packs More

Healthy bite
WEIKFIELD has re-launched the Liberty Gold brand of Sweet Corn Kernels from the US, claimed to be the only sweet corn without any added sugar. It can be consumed straight from the can. It is available in all leading retail outlets and is priced ... More

Sporting action
SONY ERICSSON has launched a range of limited edition tennis phones in partnership with the WTA Tour. The mobile handsets available as a part of this campaign are the K750i, the K600i, the Z520i, the K700i and the K300i. They are all camera ... More