The Hindu Business Line : Guru meets God

The Subhas Ghosal Foundation (SGF) has really scored high this time. They are organising a show called `Provocations' in Mumbai on March 3 where, as the expressive name signifies, Alyque Padamsee will interrogate Piyush Pandey.

The format couldn't have been better. Even the strongest of Padamsee's detractors (there are quite a few) would have to admit that the finest brand he has built is `Alyque Padamsee.'

As a wag put it "He is still considered a somebody in the advertising industry even though he has had nothing to with it for over ten years." Well, that's a great lesson in keeping a brand fresh! Old-timers smile fondly when they recall that Padamsee consciously let the media call him `God.' And Pandeyji is the contemporary ad-guru. Like him or not, he is the face of the ad industry today.

Watching these two characters spar will be a rare treat. Padamsee's experience, theatrical background and articulate delivery versus Pandeyji's creative mind, earthy humour and great sense of repartee. Who could ask for more? We will be there.

Pagdi for some

In quintessential Mumbai Hindi, placing a `topi' on someone's head hasn't got a very positive connotation. Yet placing a `pagdi' is a sign of recognition and respect.

Rajastan Patrika, to herald its golden jubilee celebrations, evidently sent cute miniature pagdis to a chosen few in the advertising world. The unique memento was, it seems, accompanied by a personal invitation to Jaipur for the jubilee celebrations. No, journalists like us did not get the invitation. We just know everything.

Darda at the Dome

Vijay Darda

Vijay Darda, the colorful politician-cum-publisher (Lokmat Group) has suddenly come alive in the party-giving circuit. After a flashy fashion show and dinner that this column covered some months ago, he has now invited the chatterati to the Dome at the Intercontinental. No, he is not launching a new edition, nor is his daughter-in-law launching a new fashion line. He is celebrating the birth of a little baby girl for Gautam Singhania and his wife, Nawaz.

We didn't know the Singhanias and the Dardas were so close. But then, it is a rather nice reason to have a celebration. To herald the arrival of the new perfect gentleperson from Raymond.

Dubai Chalo!

Would you believe that the International Advertising Association (IAA) in India has cobbled together a delegation of 50 professionals to attend the IAA World Congress at Dubai between March 20. and 23? And this we are told is the figure at last count. Well, they did say the ad business was on a roll. One observer told us the speaker line-up looks pretty impressive. And then there's always the great shopping attraction in Dubai. Add to this the proximity to Mumbai with airlines offering great deals and the package could really be worth your while

Media scrips

By the time this appears in print, Dainik Jagran would have joined the increasing bandwagon of media houses that are listed on our national stock exchanges. With the Sensex defying every chartist and crystal ball gazer, media stocks have been attracting a lot of attention. Let's see if Dainik Jagran can replicate the No.1 status it so proudly displays in terms of circulation on the Sensex as well!

Victoria

More Stories on : Advertising | Mumbai Mosaic

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
A service of value

Selling life

The spirit of positive thinking

Guru meets God

Ready for change?

Of chocolate soap and pink coffee