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Thursday, March 09, 2006

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BRAND LINE

STRATEGY


Biyani's quest
Pantaloon Retail has a finger in every pie, from fashion and food to home decor and e-tail. Its business scale puts it at risk, but it is confident of taking on rivals. More

Pantaloon's new look
The company is growing inorganically and organically. More

Taking refuge in cricket
SaharaOne hopes its telecast of the India-England cricket series will help build viewership for its regular programmes, but observers have their reservations. More

Wine on a high
Local entrepreneurs and foreign firms all want a slice of action in the Indian wine market. More

ADVERTISING


The bilingual pun
Not a highly rated figure of speech, it can make a brief message memorable. More

Look inward now
Misleading claims proven as such — when society feels most companies would do anything to sell and the Government then steps in, it spells doom for the ad industry. More

Potter grounded
Remember the commercial where a `desi' version of Harry Potter (Hari Puttar?) riding a broomstick challenged a Bajaj Discover rider to a race and finally the broomstick crashed into a bridge but the Bajaj hero jumped up and caught Hari ... More

BOOKS


Compete for inches in the contact sport called selling
Secrets of Great Rainmakers
Jeffrey J. Fox
Publisher: Hyperion
More

CARTOON


Hardsell
More

NEW PRODUCTS & SERVICES


Scope for more
Samsonite Black Label has launched a designer collection by Marc Newson. This five-piece collection, christened Scope, is one of four new distinctive lines debuting this year under the Black Label brand, Samsonite's premium line for the travel ... More

Wall art
NLDK Timer has launched the Gage Corporation's range of decorative and perforated metal ceilings, vertical surfacing and elevator doors. There are 18 new designs suitable for walls, elevators, and column covers as well as other architectural ... More

Smooth & safe
Goodlass Nerolac Paints has launched Nerolac Suraksha Advanced, an exterior emulsion designed for application on exterior walls in dry or moderately humid climatic conditions. It has anti-algal properties which prevent the exterior from greenish ... More

Drink to health
Pentair has launched Pentair Home RO, a reverse osmosis (RO)-based water purifier, in Southern markets. It is suited for purifying borewell/salty water. It claims to use special membranes under high pressure to remove suspended, dissolved, ... More

Natty gizmo
Philips Electronics India has announced the launch of the Philips MCM 240 hi-fi system. It is sleek and wall-mountable. It has front motorised CD door with viewing window. It has digital sound control for optimised music style settings. It is ... More

To a shine
Pidilite Industries has launched Motomax, a specially formulated range of car care products suitable for new generation paints and all other automobiles finishes. The range includes polyester putty, 2K rubbing compound, liquid rubbing compound, ... More




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Union Budget 2006-2007

Economic Survey 2005-2006


Top Stories
Biyani's quest


Taking refuge in cricket

In Focus

Infrastructure woes stare IT sector
IPO Scams
FDI in retail sector
Dynamic Tirupur
Surging Sensex
Gold scaling new highs
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Feb. 26-Mar. 4
Selling life

Ready for change?


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