The Hindu Business Line : Thursday, March 16, 2006

The big rural picture
It's now the turn of TV channels to woo smaller markets. They hope their free-to-air channels will build viewership and bring in more advertising. More

INTERVIEW

`A first home'
Sahara India's exclusive housing project has a niche market. More

ADVERTISING

ASK HARISH BIJOOR

Innovation is it!
Outdoor is not just hoardings. Newer and innovative formats need to be discovered and exploited. More

Abby awards
OK, we told you first, and others then speculated about the spat between the AdClub Bombay and the Advertising Agencies' Association of India (AAAI). Now it's out in the open. The Abby awards from the Advertising Club Bombay will be held on March ... More

PROMOTIONS & OFFERS

How wealthy was my valley?
How realistic are Sahara's plans for Aamby Valley City, near Mumbai? More

BRANDS

A smarter way to build your brand?
It's the small things that count. And brands will do well to learn that these will earn them goodwill, and will spread by word of mouth, which is much cheaper and smarter than conventional advertising. More

BOOKS

Pushing and pulling won't work
DON'T JUST RELATE - ADVOCATE
Glen Urban
Publisher: Pearson More

NEW PRODUCTS & SERVICES

Rings that bind
Platinum Guild International has entered the bridal market with the launch of its bridal collection. It comprises a variety of rings including engagement rings, his-and-hers rings and men's bands. The designs are classic, including solitaires, ... More

Kitchen decor
Cata Spain has introduced a range of products for Indian kitchens. Its product range includes straight and decorative chimneys, built-in-ovens and hobs, Vitroceramic and induction hobs, cooking ranges, kitchen and bathroom exhaust fans and ... More

Pretty in purple
Modi Revlon has launched `Ooh La La Lilac' shades for the spring. It is a collection of lilacs and pinks tinted with a splash of silver. There are four shades each under category of Super Lustrous Lipstick, Velvet Touch Lipstick and Super Smooth ... More

Energy saver
Advanta International has launched the Advanta Décor Cooktop. It is claimed to be specially designed for tropical cooking conditions. It has a stainless steel finish, specially designed triple ring auto ignition burners (three-ring flame) for ... More

Slurp!
Hindustan Lever has launched some new soups under the Knorr brand, including a Thai soup variant called Thai Lemony Noodles. The soup, which comes in a 4-serve pack, is priced Rs 25 and is available at all leading stores across the country. The ... More