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Thursday, March 16, 2006

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THIRD UMPIRE


A smarter way to build your brand?
It's the small things that count. And brands will do well to learn that these will earn them goodwill, and will spread by word of mouth, which is much cheaper and smarter than conventional advertising. More

BOOK MARK


Pushing and pulling won't work
DON'T JUST RELATE - ADVOCATE
Glen Urban
Publisher: Pearson More

MUMBAI MOSAIC


Abby awards
OK, we told you first, and others then speculated about the spat between the AdClub Bombay and the Advertising Agencies' Association of India (AAAI). Now it's out in the open. The Abby awards from the Advertising Club Bombay will be held on March ... More



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A smarter way to build your brand?

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Infrastructure woes stare IT sector
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Dynamic Tirupur
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