The Hindu Business Line : Thursday, March 30, 2006

Financial Daily from THE HINDU group of publications
Thursday, March 30, 2006

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BRAND LINE

STRATEGY

Sniffing new wins
Godrej Sara Lee plans to foray into aromatherapy. More

PROMOTIONS & OFFERS

A whiff of cricket
Heritage soap brand Mysore Sandal takes on hot cricketer Mahendra Singh Dhoni to work his charms on its fortunes. More

RETAILING

Be future perfect
With burgeoning consumer spending, retailers must establish their presence across all channels traditional and new to grab their share of wallet. More

BRANDS

A bigger footprint
Cartoon Network is all set to launch theme parks to capitalise on the growth of the leisure market. More

Small can be beautiful
Think differently. Don't let size constrain thinking. More

ASK HARISH BIJOOR
Cricket clutter
Endorsements by cricketers are losing value as there is no exclusive relationship between brand and cricketer. The scandal that shadowed the game in recent times, and the constant visibility it gets, is taking off the ... More

BOOKS

`Pentagon' defence to bet on
Brand may be a boring word. How about Pentagon, then? Not the headquarters of the US Department of Defense, but a model that M. G. Parameswaran uses in Building Brand Value,' from Tata McGraw-Hill (More

CARTOON

HARDSELL
"I'm not blaming you! I just want the market to choose some other home as a target household for their goods."

NEW PRODUCTS & SERVICES

Power shower
Kellogg India has launched Kellogg's Tony's Tiger Power, claimed to be specially formulated to meet the energy demands of school-going children. It is described as a toasted, low-fat, breakfast cereal made from whole wheat. It is also reportedly ... More

Stay hydrated
Advanced Medical Optics has launched Complete Aqua vision monthly contact lenses. The quality of the lens reportedly makes it more suitable for Indian contact lens wearers even in hot, dry and low humidity conditions. They are soft, monthly ... More

For the road
Alpine has launched the Mobile Media Station. Is is a device designed to play DVD, CD, MP3, WMA, FM and even iPod - all with the help of 7 "pulse-touch on-screen. It is priced at Rs 98,990. It can also take care of the driver's security ... More

Handy haircare
CavinKare has introduced Meera herbal hair oil in two convenient packages of 75 ml and 150 ml. It contains Amla, henna, hibiscus flower, fenugreek and vetiver to strengthen the hair. It is priced at Rs 20 for 75 ml and Rs 38 for 150 ml. It ... More

Close shave
Malhotra Shaving Products has launched Laser Sport 3, a triple-blade disposable razor. It has rubberised and anti-slip handle for firm grip, a smooth aloe vera strip releasing moisture and a pivoting head for an ultra close shave. The MRP is Rs ... More