The Hindu Business Line : Thursday, April 06, 2006

Lots for tots!
Childrens' channels are coming into their own, with the entry of five players last year. Their strategy is equal focus on programming and marketing, as well as drawing in a wide variety of advertisers. More

Banking on pester power
Children's channels are perceived as indispensable for kids' and household brands. More

ADVERTISING

Not just a PSB
Glamorous campaigns from its competitors in the public and private banking sectors spur SBI to surprise people with one of its own. More

ABBY Awards
Kalpana Rao got the Abby awards off the ground. The Advertising Agencies Association of India (AAAI) could not hold its flock together. Bruce Matchett of JWT proved that the creative fraternity is slowly but surely getting an upper hand in ... More

More glamorous too
SBI can cater to the rich too, not just the middle class, is what the campaign seeks to convey. More

Anyone can do anything
A call to the advertising industry to allow, if not support, entrepreneurship to make its way. More

BRANDS

Contextual creativity
Mooring marketing efforts in the context of the consumer's culture, her usage of the product and anticipating associated needs can reap rich rewards for brands. More

BOOKS

To make the world a better place
MADD. The abbreviation stands for Mothers Against Drunk Drivers (later changed to `Driving'), founded in 1980, in the US, by Candace Lightner who lost her teenage daughter Cari in a traffic accident. "The man who ... More

CARTOON

HARDSELL
More

NEW PRODUCTS & SERVICES

Bat those lashes!
Oriflame India has introduced new 500 per cent Volume Mascara. It claims to offer a patented brush for clump-free instant volume and an exclusive conditioning formula for healthy-looking eyelashes. It is priced at Rs 229 for an 8 ml pack and is ... More

For lunch time
Milton has launched insulated water bottles and lunch boxes made of virgin food-grade plastic for children. It is available in capacities ranging from 400 ml to 1 litre and above. Insulated with Milton TUF PUF, they can keep water cold and food ... More

Bigger picture
Motorola has launched the Motorola RAZR V3i. It offers users a large 262K colour internal display, 65K internal screen, quad-band and Bluetooth wireless technology. Designed for an enhanced imaging experience, this handset comes complete with an ... More

Wonderful whites
Pidilite Industries has unveiled the full range of its Ranipal brand with Ranipal Powder, Ranipal Stain Off, Ranipal Yellow Off, Ranipal Colour Run Off and Ranipal Longlasting Starch to take care of all garment/cloth ... More

Hair care
Marico has introduced Parachute Therapie, claimed to be a breakthrough scientific product to control hair fall. It reportedly contains Root Activising Alpha Proteins, a blend of proteins, minerals, herbs and vitamins that claim to help control ... More