The Hindu Business Line : Thursday, May 11, 2006

`It's a confidence game'
Our focus would be raising the standards of advertising and coming up with great creatives, says Bruce Matchett, National Executive Creative Director, JWT More

ADVERTISING

Is Daddy cool?
Commercials that strike a chord with consumers are those that use great insights. More

BRANDS

The reach of brands
In a new study, Hansa Research has defined a corporate's franchise in terms of consumer reach for its brands. More

ASK HARISH BIJOOR
Negative entities also brands
A brand need not always connote good. What is largely perceived as negative can also constitute a brand. More

BOOKS

Good work only a part of the story
NON-PROFIT MARKETING
Walter
Wymer Jr
Patricia Knowles
Roger Gomes
Publisher: Sage More

NEW PRODUCTS & SERVICES

Almost real
Mitashi Edutainment has launched virtual reality games for the first time in India. The range is available in tennis, boxing and ping-pong. One can now hold the tennis racket or wear the boxing gloves. Utilising infrared technology, the game ... More

Travel in style
Samsonite has launched the Sahora Brights range, described as a blend of futuristic technology with ultra-modern designs and vibrant colours. The line reportedly combines high-performance materials to offer all advantages of hard shell and soft ... More

Hair care
Marico has launched Parachute Advansed Aftershower Anti-Dandruff Hair Cream for men. It is available across India. The product is priced at Rs 12 (14 gm tube), Rs 33 (50 gm tube) and Rs 59 (100 gm ... More

Safe hands
Dettol has launched Detttol Sensitive Handwash. It is a soap-free formulation enriched with glycerine and clinically proven to be mild on skin. It is priced at Rs 65 for 250 ml and Rs 175 for 1 litre bottle and is available ... More

Designer device
Motorola India has launched the PEBL. The oval-shaped handset is reportedly inspired by the feel of a rounded stone worn smooth by water. The PEBL claims to feature the world's first automated opening mechanism that can be operated with one hand ... More

Sound abounds
PRO FX has launched the KHT 3000 home cinema speaker system. The speaker series is available in high gloss black or high gloss silver. The 3000 series retails at Rs 95,000 (all inclusive) for a package of five satellite speakers and a powered ... More