The Hindu Business Line : Thursday, May 18, 2006

Mere sound and fury?
They are rarely seen or heard. But they win prizes at awards shows. So what are these ads for if they don't do much for the client's business? More

BRANDS

Getting more bang for the Balsara buck
Dabur pulled the Balsara business back into the black within six months of acquiring it. The acquisition has helped Dabur gain share in categories such as oral care and home care. More

Hey mom, it's here!
Among the biggest brands in the baby care business, Mothercare expects to cash in on the growing affluence among young parents. More

BOOKS

Don't lose sight of corporate identity
CORPORATE COMMUNICATIONS
Joep Cornelissen
Publisher: Sage More

NEW PRODUCTS & SERVICES

Sleep tight
J. L. Morison (India) has launched Snoreeze, anti-snoring oral strips. They are described as a blend of micro-encapsulated natural oils designed to reduce the vibrations that cause snores. Placed on the roof of the mouth, the strip dissolves into ... More

Summer spirit
Portico has launched its three new home textile collections for this season, called Ornamental Urban, Flower Market and Flavours of Life. They come at price points starting from Rs 599. This is available at all major lifestyle and home textile ... More

Joosy treat
Rital Impex has launched two new flavours, Honey Lemon and Apple Banana, under the Coco Joos brand of juices. They are priced Rs 10 for 200 ml. Honey Lemon is targeted at health conscious people. ... More

Play on
Milestone Interactive Software has launched Radica's range of accessories for the PlayStation Portable (PSP) handheld entertainment system from Sony Computer Entertainment Europe (SCEE) across the Indian market. It includes the PSP Car Station ... More

Hair health
Johnson & Johnson Ltd India has launched Nizoral dandruff treatment shampoo. It is available in100 ml bottles for Rs 185. It contains ketoconazole. Nizoral's ketoconazole is clinically proven to bind to the scalp after washing and continue being More

Keep in touch
LG Electronics has launched its GSM phone M 6100 in India. Meant for the younger generation, it comes with accessories such as the headset and USB cable worth Rs 2,000 free. It is priced Rs 11,490. It claims to be the first in India with ... More

For the tots
Mattel Toys has launched Matchbox cars. They are 1:75 scale, die-cast versions of real cars and are small enough to be carried around in a matchbox. The line-up includes vehicles across three environments _ road, city and terrain. The range will ... More