The Hindu Business Line : Thursday, May 25, 2006

ADVERTISING
The complete brand
Raymond, a hoary brand, has had the wisdom to ensure its quality and advertising move with the times even as they remain stylish and consistent. More

The ulcer gulch
Some answers to why ad people are riddled with ulcers! More

RETAILING
Levi's XL plans
The jeans maker's gargantuan new store in Bangalore promises to redefine the shopping experience. More

Coffee beans and more!
Costa Coffee brews big plans for India, including an India-only menu. More

BRANDS
A matter of branding
Are brands forever, and how tattoos can become brands, are some of the issues this column deals with today. More

BOOKS
Brands seen as baskets of values
BUILDING BRANDS BUILDING MEANING
Kartikeya Kompella
Publisher: Viva More

CARTOON
Hardsell
"Triple congratulations, sir! We held a lucky draw and you won three free marketing calls from us!!"

NEW PRODUCTS & SERVICES
The real thing
CavinKare has introduced the all-new Meera shampoo with `pure herbal particles' that can be seen and felt. They include almond, shikakai, tulsi and hibiscus to clean and nourish the hair. The shampoo is available in an 8 ml sachet and 100 ... More

Clear vision
Schwabe India has announced the re-launch of Cineraria Maritima Schwabe or CMS eye drops. They are available at homeopathic stores across the country. They are claimed to be helpful in removing the opacities of cornea and also help in the early ... More

For sun signs
Fair & Lovely has launched Active Sunblock Lotion. It claims to fight the six signs of sun damage — darkening and tanning, sunburn, freckles, premature ageing, breakdown and weakening of skin cells. This product is priced at Rs 30 per 25 ml More

Keep cool
Dabur has launched four new variants of Coolers - Rose Litchi, Lemon Barley, Watermelon-Mint and Aampanna. Lemon Barley, Aampanna and Watermelon are priced Rs 12 for a 200 ml pack & Rs 60 for a litre. Rose Litchi is priced Rs 15 ... More

Pretty in pink
Gucci has added a new G Bandeau watch to its La Pelle Guccissima collection. Pink in colour, it has a buffed calf strap with the LPG motif. The G Bandeau Pink is priced Rs ... More

Peckish?
General Mills India has launched Nature Valley granola bars. They are reportedly made of totally natural ingredients such as whole-grain oats, fruits and nuts and have no preservatives. The bars come in single and double bar packs in three ... More

Ageless beauty
Modi Revlon has introduced an advanced anti-ageing skin care range called Reveal. It contains Phyto-Matrix to help reduce the appearance of fine lines and wrinkles. Pro Hydroxy, its patented beta-hydroxy compound, is meant to minimise ... More