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Thursday, May 25, 2006

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ASK HARISH BIJOOR
A matter of branding
Are brands forever, and how tattoos can become brands, are some of the issues this column deals with today. More

THIRD UMPIRE
The complete brand
Raymond, a hoary brand, has had the wisdom to ensure its quality and advertising move with the times even as they remain stylish and consistent. More

BOOK MARK
Brands seen as baskets of values
BUILDING BRANDS BUILDING MEANING
Kartikeya Kompella
Publisher: Viva More






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