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INTERVIEW
`There's deep interest in coffee here'
Guiseppe Taccari, Global Director (Exports), illycaffe, on espresso and India More

`In retail, wins are at back-end'
Reliance's K. Radhakrishnan chats with BrandLine on organised retail, its effect on corner stores and more. More

ADVERTISING
FIFA fever
With viewership expected to shoot up for the World Cup, marketers look to play hard. More

MARKET SHARES
The more the Marier
Both Britannia and Parle take up cudgels on behalf of Marie - the fastest growing category in biscuits More

BOOKS
Whatever you do, don't waste time!
OUT OF THE BOX MARKETING
David Abingdon
Publisher: Viva More

CARTOON
Hardsell
"A great idea, a catchy slogan, and an interestingly dressed model. One of the first known instances of successful advertising."

More

NEW PRODUCTS & SERVICES
Soap opera
Reckitt Benckiser has re-launched Dettol in a new shape and with a reportedly improved formulation. The price of Rs 16 for 75 gm and Rs 26 for 125 gm has been maintained. There are three variants - Dettol Original, Dettol Skincare and Dettol ... More

Stay protected
Nomarks has launched sunscreen lotion. It has anti-blemish properties along with liquorice extract that acts as a sunscreen. It contains aloe vera. The sun protection factor (SPF) is 26. It is priced at Rs 68 for 50 ml + 10 ml free ... More

Cruise along
Pergo has launched the Ship Deck Floor Collection. Available in special plank sizes of 790 x 92 and 1196 x 14, the floors are modelled with bevelled edges on two sides. Pergo Ship Deck comes in Matt Oiled, Textured, Natural Touch and Polished ... More

Tick talk
Egana India has launched Esprit's watches for the spring-summer season. This collection of 100 different models is based on six diverse themes — Miami, Retro, Futuristic, Structrues, Collection and Details. The price ranges between Rs 3,000 ... More

Dose of O₂
EKL Applicances has unveiled Electrolux Oxigen air-conditioners across India. They are backed by six years' warranty on compressors. Their Oxigenerator technology produces anions to deactivate dust and chemical vapour and the Oxiguard technology ... More

Handy gizmo
Samsung Electronics has launched its latest slim slide-up mobile handset D820. It is just 15.2 mm thick and weighs 90 gm. It has an MP3 player and a 1.3 megapixel rotating camera. It has the `Direct TV Out' function which enables recorded video ... More

Cool it!
Hindustan Lever has launched Clinic All Clear Ice Cool, a menthol-based anti-dandruff shampoo. It has been specially formulated to refresh and cool the scalp and reduce dandruff caused by a hot, itchy head. The price of a 200 ml bottle is Rs 122, ... More

Top Stories
FIFA fever

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