BRAND LINE
STRATEGY
Star on the ascendant
Star is setting its sights on businesses well beyond broadcasting and is upbeat about its prospects.
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For a share of the juicy pie
Sustained two-digit growth has players fighting for shelf space.
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ADVERTISING
A game of chance?
With the cricket World Cup less than a year away, advertisers should be able to distinguish between PR spin and efficacy on the opportunity it presents.
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BRANDS
The right brand value
Evaluating intangibles is what makes brand valuation a complex issue.
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Private labels, public brands
Where do private labels stand? And are brands only about trust?
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BOOKS
For the best of all media pedigrees
Crowded skies, divided pie.' With such a dramatically captioned discussion, begins Transnational Media and Contoured Markets, by Amos Owen Thomas, from Sage (More
NEW PRODUCTS & SERVICES
Count the hours
Funskool has launched Code Sudoku, a travel version. The Code Sudoku game-set contains a magnetic board, 81 sudoku tiles and 105 puzzles with gradually increasing levels of difficulty and their solutions. It is priced Rs ...
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Safe havens
Zicom Electronic Security Systems has launched ZICOMhome and ZICOMbusiness. They have an insurance cover up to Rs 3 lakh on burglary. In addition to these, there will be free replacement of ZICOMhome products within the warranty period of 12 ...
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Sing along
Pebbles Infotainment has launched four animated English Rhymes CDs for children aged 3-6 years. The rhymes are on birds, animals, vegetables and fruits popular with children. The CDs have 30 rhymes each sung by pop singer Shalini. They are priced ...
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In a jiffy
Inalsa Home Appliances has launched microwave oven models 21 EG, 21 MG and 19 MS. The 21 EG and 21 MG have a capacity of 21 litres and 19 MS has a capacity of 19 litres. All three models come with a warranty of two years. While 21 EG is priced at ...
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Smell good
Henkel India has launched Fa deo spray in two new fragrances - Spicy Black and Pink Paradise. Priced at Rs 99 for a 150 ml can, the new fragrances come with an introductory consumer offer of "20 per cent extra" absolutely free. The deos ...
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For the ladies
Baume & Mercier has launched an `image' collection representing its know-how and uniting the watch models of the brands' feminine flagship lines - Hampton Milleis, Diamant and Riviera Ladies. This floral theme collection sees its ...
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