The Hindu Business Line : Thursday, June 15, 2006

STRATEGY
Your life, their stage
Whirlpool is waking up to lifestage marketing, which entails capturing consumers’ attention and money during the various times they consider buying a product. More

INTERVIEW
"I'm a playing captain"
O&M's chief Piyush Pandey says he never forgets he is one of the players as well. More

`Smarter creative, media people find ways'
Piyush Pandey on the division between creative and media functions More

ADVERTISING
Earthly concerns
Don your cap of green and earn much goodwill for yourself! More

RETAILING
Growing brands, together
Category management is still nascent, but is the way forward for retailing. More

BRANDS
Fake accompli
Spurious products result in an annual loss of around Rs 30,000 crore to the industry and Rs 15,000 crore to the Government. More

BOOKS
Seize opportunities `as they are unfolding'
A standard operating procedure of today's business is to collect current data and work in real-time. Only then will it be possible to respond to rapidly to changing business conditions. But you need to do more, says ... More

CARTOON
HARDSELL
"I'll try for a refund. But if you want to drag us to consumer court, we can get a lawyer for you at 50 per cent off."

NEW PRODUCTS & SERVICES
Full of zip
More

Look your best
Pond's has launched its advanced Pond's International skincare ranges. They will be exclusively available in high-end speciality beauty stores. The Botanical Hydration range is priced Rs 250-550, Double White Rs 500-850 and Age Solution Rs ... More

What a bouquet!
Colgate-Palmolive (India) has launched the Palmolive Aroma Vitality shower gel range. It reportedly contains essential oils of bergamot, grapefruit and orange flower. It retails at Rs 90 and Rs 45 for 250 ml and 130 ml respectively, and is ... More

All Brit
Burberry London has been launched in India. There is a shower gel and body lotion in the range. Prices for the perfume range from Rs 1,950-3,850. The shower gel costs Rs 1,700 and the body lotion costs Rs 1,800. It is available at major stores in ... More

Get gobsmacked
Kellogg's has launched Chocos Smacks. It is enriched with calcium. The pillow-shaped cereal is available in two packages, 390 gm for Rs 130 and 130 gm for Rs 45, across all major ... More

Factor it in
Procter & Gamble Beauty has launched Max Factor in India. The face make-up is priced Rs 485-695, eye make-up from Rs 220-695, and lip colours cost between Rs 360 and Rs 525. The nail colour is priced Rs 295. Max Factor is available at major shops More