BRAND LINE
ADVERTISING
It's all converging
Companies look to cash in on media convergence through TV, Internet and mobile phone communication.
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We always knew it
So we're back. But then where were we these past two months? Hey, we deserve a break, don't we? And anyway, everybody else was holidaying as well. But now, we will get back to the serious business of giving you a not so serious view of ...
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Nudging the future
When an advertiser has run through all the physical and emotional attributes of a brand, larger life issues might provide a USP.
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RETAILING
Grabbing a quick bite
With Indians eating out a lot these days, quick service restaurants are lapping it up hungrily.
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BRANDS
There's more to chew!
A host of international food brands have big plans in India.
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Today's crisis, tomorrow's opportunity
The BPO industry's image takes a battering with every crisis it confronts. But crises are an opportunity to build brands.
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BOOKS
Why do pros fare badly in selling?
DYNAMIC PRACTICE DEVELOPMENT
Kim Tasso
Publisher: Viva
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NEW PRODUCTS & SERVICES
In the clear
Vichy Laboratoires has launched Normaderm Night. Zincadone A combines with targeted-action skin-permeating technology specially formulated to treat clogged pores and irregular skin texture. Normaderm Night is available at selected pharmacies ...
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New looks
Godrej Beverages & Foods has introduced its Jumpin' range in 500 ml, 1 litre and 1.5 litre PET bottles and has re-launched the carton version. Jumpin will be available for the first time in PET bottle sizes of 500 ml, 1 litre and 1.5 litres all .
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Boom time
Sony India has launched DAV-DZ820KW. It is a high-power wireless DVD home theatre with four tallboy speakers. It boasts a total power output of 1150 RMS. It is priced at Rs ...
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Small screen
LG CDMA has announced the launch of LG RD 6330 Moviefone, the latest mobile handset for spontaneous video recording. It also offers a power-packed camera with still and sequential shots, 4X zoom and flash. It comes in silver and black finish, ...
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Good vibes
OSIM has launched a special economy range of health chairs. They are priced from Rs 71,000 to Rs 1.45 lakh. The Noro Comfy Chair massages the cervical, lumbar and thoracic regions. Its price is Rs 71,000. The Noro Harmony has a foldable backrest. ...
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Home and dry
Siemens has launched a washing machine, washer dryer and condenser dryer. The features include Multi Safe protection system, fully electronic knob, child lock system, overload display, time-controlled drying and LCD display with programme status ...
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