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Thursday, July 06, 2006
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ASK HARISH BIJOOR
Nudging the future
When an advertiser has run through all the physical and emotional attributes of a brand, larger life issues might provide a USP. More

THIRD UMPIRE
Today's crisis, tomorrow's opportunity
The BPO industry's image takes a battering with every crisis it confronts. But crises are an opportunity to build brands. More

BOOK MARK
Why do pros fare badly in selling?
DYNAMIC PRACTICE DEVELOPMENT
Kim Tasso
Publisher: Viva More

MUMBAI MOSAIC
We always knew it
So we're back. But then where were we these past two months? Hey, we deserve a break, don't we? And anyway, everybody else was holidaying as well. But now, we will get back to the serious business of giving you a not so serious view of ... More

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