BRAND LINE
STRATEGY
A manifesto for marketing
What ails the profession and how to fix it
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INSIGHT
Transforming marketing
Marketing needs to reinvent itself. Here's how!
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CUSTOMER RELATIONSHIP MANAGEMENT
Diary of a call centre victim
It may make economic sense to push for an army of outsourcers, but customer relationship should never be outsourced, says the writer.
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ADVERTISING
Monsoons in Mumbai
Sheets of rain pour down relentlessly. Clouds are stacked one on top of the other like the high-rise buildings that give Mumbai's skyline its unique character. Offices and schools are open or closed subject to the local trains running on time. ...
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PROMOTIONS & OFFERS
Lenovo unleashed
Detaching itself from the IBM tag, Lenovo creates its own identity through a series of branding initiatives.
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BRANDS
The life after
The Goliaths of the FMCG world are busy snapping up the Davids for varied strategic benefits. How do they leverage them?
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Are mascots disappearing?
Mascots aid and increase brand recall. Thankfully, some Indian companies have realised their worth and brought them back from oblivion.
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BOOKS
The public's a parade walking past you
Phineas Taylor Barnum (1810-1891) was an American showman best known for his circus and museum. He is credited with a quote that he never made: "There's a sucker born every minute." Drawing inspiration from that line ...
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NEW PRODUCTS & SERVICES
Sok it in!
Kohler Co has launched `sok' Overflowing Bath with chromatherapy. The different colours in the `sok' bath are claimed to change the ambience and enhance mood. This product comprises a 75-inch long tub with 24.5-inch ultra-deep basin. The product ...
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Sweet, naturally
SBEC Sugar has launched Originale Half Spoon Low Calorie Sugar. It is claimed to be India's first and only sugar-based sweetener. It can be used in every food item or drinks. It has a shelf life of 24 months and will be available in a price ...
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Feel-good factor
Cholayil has launched a new variant of Medimix for consumers with dry skin. It contains vegetable glycerine and lakshadi oil. The product is priced at Rs 24 for 125 gm and Rs 16 for 75 ...
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Haier they are!
Haier has launched the latest range of LCDs and Plasma TVs. The LCD TV models are available in 32-, 26- and 20-inch screens and are priced at Rs 89,990, Rs 64,990 & Rs 39,990 respectively. The PDP (plasma display panels) are available in 50- and
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Time will tell
Timex Watches has unveiled its new Timex 2006 International Collection. It boasts a diverse range of differentiated watches that includes products such as automatics, chronographs and ladies' watches in steel. The new collection has over 40 ...
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Oh so white!
Pidilite Industries has launched Upscale Emulsion, a super white water-based paint for walls and ceilings. It is available at any hardware/paint store, in 1 kg, 5 kg, 10 kg and 20 kg packs. The paint can be applied with a brush or roller straight ...
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Talk on
Sony Ericsson has expanded its entry-level range with the launch of the new J-series phones. The J100i is priced at Rs 2,999, J220 at Rs 3,745 and J230 at Rs 4,295. These handsets are available at retail outlets across the ...
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