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KARATEGY
Diary of a call centre victim
It may make economic sense to push for an army of outsourcers, but customer relationship should never be outsourced, says the writer. More

SCENE & UNSEEN
Are mascots disappearing?
Mascots aid and increase brand recall. Thankfully, some Indian companies have realised their worth and brought them back from oblivion. More

BOOK MARK
The public's a parade walking past you
Phineas Taylor Barnum (1810-1891) was an American showman best known for his circus and museum. He is credited with a quote that he never made: "There's a sucker born every minute." Drawing inspiration from that line ... More

MUMBAI MOSAIC
Monsoons in Mumbai
Sheets of rain pour down relentlessly. Clouds are stacked one on top of the other like the high-rise buildings that give Mumbai's skyline its unique character. Offices and schools are open or closed subject to the local trains running on time. ... More

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