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Thursday, July 20, 2006
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ASK HARISH BIJOOR
Price. Exciting price!
Discover some of the ways in which marketers price their products! More

THIRD UMPIRE
So, what's cooking in yourcompany?
TTK Prestige took a chance converting a problem into an opportunity — and it worked! More

BOOK MARK
Managers control features, customers buy benefits
Promotion works, but only if you start with a great product. This is one of the first messages in Trump University Marketing 101, by Don Sexton, from Wiley (www.wiley.com) . ... More

MUMBAI MOSAIC
Tuesday Terror
Mumbai was rocked by a series of blasts that left people dead, injured, defiant and angry. This time around (after 1993, and the Gateway of India blasts), one could see a distinct change in the tone of Mumbaikars. Sure, they rose as one and ... More

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