The Hindu Business Line : Thursday, July 20, 2006

Tech-talk for dummies!
Technology: Plasma is a scientific term referring to gases such as neon and xenon, which glow when exposed to an electrical field. Televisions in general consist of thousands of small `picture elements', abbreviated as pixels. With any ... More

STRATEGY
Price. Exciting price!
Discover some of the ways in which marketers price their products! More

INTERVIEW
`The creativity out here is incredible!'
MTV India's new MD, Amit Jain, is impressed by the media industry's capability to think out of the box. So much so, that he thinks the FMCG sector should learn from it. More

`Fairness creams to be our growth drivers'
Mohan Goenka, Director of Emami, says FMCG companies need to innovate continuously to ensure input costs do not affect growth. More

`Exponential growth in LCD TV category'
Samsung's Zutshi on LCD, plasma TV market in India. More

ADVERTISING
Tuesday Terror
Mumbai was rocked by a series of blasts that left people dead, injured, defiant and angry. This time around (after 1993, and the Gateway of India blasts), one could see a distinct change in the tone of Mumbaikars. Sure, they rose as one and ... More

BOOKS
Managers control features, customers buy benefits
Promotion works, but only if you start with a great product. This is one of the first messages in Trump University Marketing 101, by Don Sexton, from Wiley (www.wiley.com) . ... More

NEW PRODUCTS & SERVICES
Tap of luxury
Hindware has introduced Plazza bath fittings. This luxury range is priced from Rs 1,000 to Rs 4,500. One can choose from chrome, matt chrome and ultra ... More

Write tech
Linc Pen & Plastics Ltd has launched Safron. It is priced at Rs 15. It claims to have a special `anti-loss technology' grip clip and a curve near the tip for better writing. It is available at all Just Linc stores across the ... More

Wide variety
Hanacobi, a Korean kitchenware brand, has re-launched Lock&Lock airtight food containers with a four-side locking mechanism. The range is available across the country. It is priced between Rs 60 and Rs 1,695. Microwave-, freezer- and ... More

Sound of music
Kenwood has introduced KDC-X7529, the car stereo systems featuring AAC/WMA/MP3/CD receiver with External Media Control. It is priced at Rs 10,990 respectively. The systems are widely ... More

Renewed!
Godrej Hair Care Institute (GHCI) has re-launched its hair colour brand, Renew. It contains aloe and protein conditioners meant to protect and revitalise hair. It is available in two sizes - 50 ml priced at Rs 65 and a new 20 ml pack priced at ... More

One and only
Dabur Foods has launched Mausambi Juice, claimed to be a first in the country. It is available in a 200 ml pack and 1-litre pack priced at Rs 15 and Rs 68 ... More

Choco delight
LG Electronics India has launched LG KG-800, also known as the Chocolate Phone. It has full colour screen display, MP3/AAC music player, 1.3 mega pixel camera and video camera and back-up capacity of 200 hrs. It costs Rs ... More

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