BRAND LINE
INSIGHT
What's your company's signature tune?
The Corporate Brand encompasses a host of brands that celebrate the company's vision, products, service, CEO, employees, its scrip's performance and even its signature tune!
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INTERVIEW
`Old marketing is not working'
Marketing guru Philip Kotler says it's necessary to build new channels of communication in an exclusive interview to BrandLine.
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ADVERTISING
The power of one
Providing integrated marketing solutions is easier said than done. Ad agencies are not specialists in certain fields; the latter lack the wide-ranging experience agencies possess.
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Facing the challenge
Ad agencies are reorganising themselves to provide holistic branding solutions.
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BRANDS
Tetra Pak-ing a punch
The boom in the beverages segment and modern retail spells good fortune for Tetra Pak.
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BOOKS
It's not about competition, it's about monopoly
MONOPOLY RULES
Milind M. Lele
Publisher: Crown
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NEW PRODUCTS & SERVICES
Music to go
Blaupunkt has launched the Maui MP36 Car Radio. The Maui offers connections for preamps, subwoofers and external audio sources such as MP3 players and iPods. It is priced Rs ...
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Wow! factor
Cadbury India has launched Cadbury Daily Milk Wowie, a white and brown chocolate with fun Disney characters Mickey, Pluto, Goofy and Donald. Cadbury Diary Milk Wowie is positioned to become the choice of 8-13 year-old consumers. It is ...
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Lustrous lips
Modi Revlon has launched four new shades in Moisture Shine Sparkles lipstick. The new shades are Cherry, Lavender, Blush and Coffee. Priced at Rs 395, it is available at all major department and cosmetic ...
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Sharp vision
Sharp India has launched the AF3 Aquos PAL-Optimal Panel Televisions in India. They include the LC 26A F3M priced at Rs 69,900, LC 32A F3M priced at Rs 94,900 and LC 37A F3M priced at Rs 1.39 lakh. ...
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Force Four
Godrej & Boyce has introduced a new range of washing machines with Force Technology. This technology combines the advanced four-way action of pulsator with punch. The clockwise and anti-clockwise movement of the punch generates a four-way water .
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Style from sachets
Marico has launched Parachute Advansed Aftershower Hair Cream in a sachet at Rs 3. This is reportedly the first time a men's styling cream has been introduced in the sachet format. ...
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Men of action
Mattel Toys has launched Superman Returns merchandise through action figures. The prices range from Rs 199-1,799. The products include figures with various features and in different sizes, accessories that include gloves and gear. ...
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Relax!
Kian has introduced the Sofa Bed range. The Carerra comes in suede with a footstool. The Celestial is an O-ring settee. Others are the Zen Sofa Bed, which is a two-seater, and the Twinster, which is a Couple Sofa Bed. The beds are made up of ...
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