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ASK HARISH BIJOOR
The media as activist
The media has always been interactive, but its focus changes with the times. Today's media even makes money encouraging consumer activism! More

THIRD UMPIRE
A brave, grey world
Marketers cannot afford to ignore older people as it's they who hold the purse strings, and have pockets deeper than ever before! More

BOOK MARK
Photos never represent objective evidence
QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH
Johanna Moisander
Anu Valtonen
Publisher: Sage More

MUMBAI MOSAIC
All the Presidents
The Advertising Agencies Association of India (AAAI) has decided to go all mushy and nostalgic. By the time this appears in print, the valedictory session, if one could call it that, of the Diamond Jubilee of the AAAI would have taken place. ... More

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