BRAND LINE
ADVERTISING
Ears for growth
FM radio channels have unveiled a spate of high-decibel ad campaigns to differentiate and pull in those ears.
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A brave, grey world
Marketers cannot afford to ignore older people as it's they who hold the purse strings, and have pockets deeper than ever before!
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Moulding medium to message
Adapting advertising to radio is a challenge, but has its payoffs.
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All the Presidents
The Advertising Agencies Association of India (AAAI) has decided to go all mushy and nostalgic. By the time this appears in print, the valedictory session, if one could call it that, of the Diamond Jubilee of the AAAI would have taken place. ...
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STRATEGY
The media as activist
The media has always been interactive, but its focus changes with the times. Today's media even makes money encouraging consumer activism!
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PROMOTIONS & OFFERS
The calypso beat begins
The West Indies goes into overdrive to promote the World Cup in India. A lot rides on its success for the Caribbean nations.
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Marketing plans
Marketers may spend over Rs 2,000 crore on marketing activity for the Cricket World Cup 2007.
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Star-struck!
The rationale behind using celebrities in advertising and what works today ...
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ONLINE MARKETING
The 360-degree spin
Leverage all sources of information and communication to interact with your target consumer. And segment the market more effectively in the process.
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BOOKS
Photos never represent objective evidence
QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH
Johanna Moisander
Anu Valtonen
Publisher: Sage
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NEW PRODUCTS & SERVICES
Handy packs
Godrej Beverages and Foods has re-launched its tomato puree as the Godrej Smart Cook Tomato Puree. Also, reportedly for the first time in India, it has launched the Chotu Tomato Puree Single Use 65 gm trial pack for just Rs 5 in an all-new ...
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Shoot sharp
Sony India has launched the DCR-SR100E Handycam camcorder - its first hard-disk drive model. It enables one to shoot non-stop for over 10 hours. It also has ImageMixer software package to view, create, edit and archive movies or pictures, with ...
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Talk easy
Haier Telecom has announced a range of touch-screen GSM mobile phones. They are priced Rs 8,000-10,000. The M2000 model has extra-wide touch screen, handwriting recognition and MP3, while the M230 and M260 have all these features along with MP4, ...
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See the action!
Whirlpool of India has unveiled the Whitemagic Splash, a fully automatic top-loading washing machine. It is available in 5 kg capacity with four wash programmes for Rs 10,490. It will be available across all retail outlets selling Whirlpool ...
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Fuss-free cooking
Inalsa Home Appliances has launched ten new models under the Excel, Essential, Harmony, Classic and Royale ranges. Royale range cooktops are made of brushed stainless steel. Excel, Essential, Harmony and Classic are made of high-gloss stainless ...
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Pure 'n perfumed
Reckitt Benckiser has revamped the Lizol range of floor cleaners. The new Lizol, called `Lizol 3 in 1 Protection' claims to have a unique formulation for removing the toughest stains, provide 99.9 per cent germ kill and also make the house ...
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