• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Neha Kaushik

The West Indies goes into overdrive to promote the World Cup in India. A lot rides on its success for the Caribbean nations.

THE PRIME MINISTER of Grenada, Keith Mitchell (right), and CEO of the International Cricket Council, Malcolm Speed, unveil the logo and trophy at a ceremony in New Delhi. West Indies will host the Cricket World Cup next year.

With less than a year left for cricket's largest event, the Caribbean nations (hosts of the Cricket World Cup) are going into overdrive to create excitement around the event. And it is not just about promoting cricket, but promoting the `cricketing experience in the Caribbean.'

No wonder then that the Prime Minister of Grenada and the top brass of the International Cricket Council (ICC) were in the Capital last week to unveil the official logo and mascot (`Melo') of the 2007 ICC World Cup at a glittering function. The reason for the choice of venue was, of course, the fact that India is a huge market for cricket, and thereby, not surprisingly, most of the sponsors of the cricketing event are based in India.

In fact, Chris Dehring, Managing Director and CEO of ICC Cricket World Cup 2007, emphasised that India is a very important market in multiple respects. The country is the incumbent host to the next cricket World Cup, home to the largest television audience in world sport and is the base for the tournament's four official global partners and two of the official sponsors, he explained.

The Caribbean countries are, of course, hoping for major spin-offs from hosting the event. For one, it hopes that tourism, a major revenue earner, will increase with tourists from newer markets such as India coming in. "This is an opportunity to showcase the life of the Caribbean. Having people from 120 countries watching the Caribbean on television is tremendous publicity," Keith Mitchell, Prime Minister of Grenada and Chairman, CARICOM Prime Minister's Sub-Committee on Cricket, said.

More Stories on : Promotions & Offers | Sports | Events

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
The media as activist

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line