BRAND LINE
INTERVIEW
`Great future for hypermarkets'
Hypercity's CEO on the retail industry in India and what lies ahead
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`Kiranas can form a buying co-operative'
Andrew Levermore discusses retail models for the Indian market and what the kirana stores can do to stay relevant to the consumer.
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ADVERTISING
Zee Astitva Awards
Branding comes full circle with the Zee Astitva Awards for exemplary women. A wonderful way to complement a hit television show. And when Pradeep Guha turns up the heat, he can put on quite a show. A dazzling array of women of substance turned up ...
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PR: In need of a makeover?
PR agencies must project themselves as more than media relations experts. They must act like consultants and not as mere order-takers.
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BRANDS
The heat is on
LG rules the roost in consumer electronics but has to run faster to stay ahead of the pack.
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Show time
After establishing itself in home appliances, Kenstar enters the high-end TV segment.
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A market in waiting
Even rural consumers are keen on branded goods nowadays, so the market size for products and services seems to have burgeoned.
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BOOKS
Cut the `Can I help you?' question
Make the most of packaging. Turn your invoice into a sales tool. Say thank you to generate more business. Use a blackboard to get attention. Ask your staff and your customers to give you their opinions. Scan the ...
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CARTOON
HARDSELL
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NEW PRODUCTS & SERVICES
For her
Hugo Boss has launched `Hugo pure purple' for women. It is available across all major stores. The eau de parfum spray (90 ml) costs Rs 3,725, the 50 ml spray costs Rs 2,800 and the deodorant spray costs Rs 860 for 150 ...
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Goodness of milk
Hindustan Lever has re-launched Clinic Plus as Clinic Plus Daily Care, and Clinic Plus Ayurveda. Clinic Plus Daily Care contains milk proteins and `acti-clean' molecules. Clinic Plus Ayurvedic Hair Wash contains amla, neem, bhringraj, ...
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Yummy gummy
Wrigley has extended its range of Orbit sugar-free gums by launching Orbit Winterfrost in India. The gum is attractively priced at Rs 5 for a pack of six pellets. Orbit Winterfrost is available in a premium blister-style packaging at retail ...
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Made over
CavinKare has launched the all-new Nyle herbal shampoo. The brand, in the market since 1993, now claims to have a superior formulation enriched with pure extracts of natural ingredients. Apart from traditional ingredients such as aloe vera, ...
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Don't get bugged
Godrej Sara Lee has introduced Hit Seek 'n Kill with a Special Applicator. It claims to help deliver the spray to even the remotest cracks and crevices where cockroaches hide and kill them. It is priced at Rs 69 for 250 ml and Rs 135 for 500 ...
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Feel the power
Funskool India Ltd has launched Power Rangers board game based on the TV show on Toon Disney Channel. Targeted at the age group of four years and above, the game requires 2— 5 members to play. Priced at Rs 325, it is available at all major ...
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