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ASK HARISH BIJOOR
A market in waiting
Even rural consumers are keen on branded goods nowadays, so the market size for products and services seems to have burgeoned. More

THIRD UMPIRE
PR: In need of a makeover?
PR agencies must project themselves as more than media relations experts. They must act like consultants and not as mere order-takers. More

BOOK MARK
Cut the `Can I help you?' question
Make the most of packaging. Turn your invoice into a sales tool. Say thank you to generate more business. Use a blackboard to get attention. Ask your staff and your customers to give you their opinions. Scan the ... More

MUMBAI MOSAIC
Zee Astitva Awards
Branding comes full circle with the Zee Astitva Awards for exemplary women. A wonderful way to complement a hit television show. And when Pradeep Guha turns up the heat, he can put on quite a show. A dazzling array of women of substance turned up ... More

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