BRAND LINE
STRATEGY
Saving face
When a controversy crops up, brands should take prompt action to remedy the situation, which can actually become an opportunity to build equity.
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An issue of premium
Diageo India brews plans to recapture the premium mass market.
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CUSTOMER RELATIONSHIP MANAGEMENT
John and Jane and strategy mutation
Concerns of cost reduction and processes are removing the consumer from organisations' consumer-centric policies.
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ADVERTISING
Youth icons of today
Independence Day slid past Mumbai under a cloak of security amidst fears of terror attacks. Yet, it was interesting to listen to the results of an exhaustive youth survey done by The Hindu and telecast on a leading TV channel. Guess who ...
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BRANDS
Marketing movie brands
Movie marketing in media old and new is coming of age.
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ONLINE MARKETING
The Google trail
Google has various strategies advertisers and individuals can use to make money.
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PEOPLE
Strategist par excellence
PepsiCo India's former Chairman writes from the heart on his long-time friend and associate, Indra Nooyi, who has been named as PepsiCo Inc's CEO.
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BOOKS
Marketing is all about spreading ideas
To survive in business, tell people the right stories, says Seth Godin. This simple guidance, which he offers in All Marketers are Liars from Penguin (www.penguin.com) , may ...
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CARTOON
HARDSELL
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NEW PRODUCTS & SERVICES
For some crunch
FritoLay India has launched Kurkure `Masti Squares' in a sweet-and-sour flavour. They can even be used as a snack base with various toppings. The product is offered at two price points: a 45 gm pack priced at Rs 10 and 110 gm pack at Rs ...
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Bubble power
Sanyo has introduced a new range of washing machines that claim to incorporate technological innovations for the first time in India, such as `tilted tub,' `cyclone dry' and `ultrasonic wash,' where a specially designed pulsator reportedly ...
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Fan club
Cata has introduced exhaust fans in two varieties — the bathroom exhaust fan and the reversible exhaust fan, which can be used for air renewal as well as ventilation. They are reportedly silent, durable, easy to install and easy to clean. ...
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Sound sense
Bose has launched the SounDock digital music system in black. It is specifically designed to expand and enhance enjoyment of the music stored on an iPod or iPod mini. Designed to be released with this new model is a compact, portable carry case. ...
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Self-regulate
Deudraa Ltd has launched Microdot, a glucometer manufactured in Germany. The Microdot kit for diabetics is priced at Rs 1,500. It contains the glucometer, a lancing device with 10 lancettes, the control solution (calibrating solution) and 10 ...
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Enduring music
Kenwood has launched KDC-MP 5033 U, a new car stereo system with a USB interface to store and compile music. It is available in glossy black and silver colour combination, with a multi-functional remote control. The connected USB device has a ...
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