BRAND LINE
STRATEGY
Comic act
Virgin Comics hopes to make India a source of dynamic creations.
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INSIGHT
Media mayhem
With media choices exploding, agencies unleash tools and processes to help clients target the right audience
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ADVERTISING
Radio gaga
Radio is a promising medium of advertising as borne out in the Australian experience but India is far behind in its exploitation of it, says Steve Ahern.
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Good olden days
As cable TV suppliers locked horns with the Mumbai Police, television sets all over the megapolis went silent. All channels, except for good old Doordarshan. The older generation went all nostalgic recounting to the younger lot how this was ...
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The Government and advertising
The I&B Ministry's intention to bestow more advertising on small and medium newspapers is a way of doling out undue largesse.
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BRANDS
Internal branding
Your own employees, and not just your consumers, must believe in the brand too. Read on to discover how that can be achieved.
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BOOKS
Breathe life into your supply chain
LIVING SUPPLY CHAINS
John Gattorna
Pearson Education
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CARTOON
Hardsell
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NEW PRODUCTS & SERVICES
Face up
Modi Revlon has launched Street Wear Lightwear Foundation, a water-based composition. It is available in three shades: Blush (for fair skin), Natural (for wheatish skin) and Honey (for dusky skin). A 30 ml bottle of the Foundation is priced at Rs ...
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Smooth going
G. M. Pens International has launched Liquiflo. The ink is rubberised and has very low viscosity which makes writing extremely smooth and effortless. It is claimed to be waterproof. Liquiflo is available at just Rs 10 in blue and black inks. The ...
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Cocoa punch
Weikfield has launched Cocoa Powder in a 50 gm, printed sachet. It can be used to make any chocolate-flavoured confection. It is priced at Rs 26.
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