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ONLINE MARKETING
Spinning a Web for Bollywood
As Internet usage widens, Bollywood is turning to the Net to create a buzz around its movies. More

STRATEGY
Another one bites the dust
An organisation that insists on innovation which does not fit in with overall strategy is killing the project right from the start. More

ADVERTISING
Built on glass
Thanks to its smart advertising campaigns, Saint-Gobain's name is almost generic with glass. More

BRANDS
Loo-crative proposition
Parryware and Spanish company Roca ally to take advantage of the fast-growing premium sanitaryware segment. More

Crystal-clear strategy
Building its glass brand initially on the clarity platform, Saint-Gobain is leveraging the realty boom with value-added glass. More

BOOKS
Why marketing is in bad shape
TEN DEADLY MARKETING SINS
Philip Kotler
Publisher: Wiley India More

CARTOON
HARDSELL
"I have a bad cold, cough, severe headache and fever, doctor. Do you have a package deal?"

More

NEW PRODUCTS & SERVICES
Elegant interiors
Somany Tiles has launched the upmarket Signature Collection. This range of tiles is available in wood, contemporary, metallic and wall cladding styles. They will be available at a price range of Rs 50-300 per sq. ft. in various ... More

Mango might
Henkel India launched Pril Liquid Dishwash in a mango-and-vinegar variant. It is priced at Rs 55 for a 500 ml pack.

More

Hey, babe!
Fisher-Price has launched the latest in the Baby Gear range. The Sensory Selection Bouncer can be customised to stimulate the baby's sight with the overhead motorised mobile, enhance baby's hearing with music and sound effects and baby's sense ... More

Neighbour's NV?
Samsung has launched the advanced NV series in digital still cameras (DSC). It comprises the NV10, claimed to be the world's first 10 Mega Pixel DSC, NV7, a slim camera with powerful 7x zoom and NV3, the world's first camera with MP3 & stereo ... More

Big chill
Godrej has launched the EON range of frost-free refrigerators. They have Cool Shower technology for uniform cooling, polybag suspenders to conveniently hang poly bags of peas and other foods in the freezer, 2.5 litre Aqua Space to store extra ... More

For lunchtime
Princeware has launched the executive lunch pack, an extension of the Click-N-Seal range of containers. It is available in two sizes costing Rs 200 and Rs 285. The product is packed in an insulated nylon bag to ensure that food remains hot for a ... More

Soap's scope
Hindustan Lever has launched the Lux Uplifting Firm Bar and the Lux White Glow. Uplifting Firm has 13 knobs distributed on one face of the soap to enhance skin circulation during bathing. It contains collagen and grapeseed oil. It is priced Rs ... More

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