The Hindu Business Line : Thursday, October 26, 2006

STRATEGY
`And-ness' the key
Marketers who understand and address the Indian knack of uniting conflicting values in their lives are the ones who will succeed with the changing Indian consumer. More

The silver market
When selling products to older people, marketers should remember that this section of consumers keeps down-aging. More

INSIGHT
`And-ness' in action
Here are some of the contradictions Indians manage to live with. More

ADVERTISING
Karva Chauth
Karva Chauth has been an orthodox North Indian custom where the bride fasts all day for the good health and prosperity of her husband and breaks her fast only on sighting the moon. These days, with Valentine's Day and Mother's Day and Friendship ... More

Everybody! Paint lagao!
Paint advertising has tried hard and succeeded in making paint a high-involvement category. More

RETAILING
The retail rush
A growing population, a young workforce and zooming consumer confidence will fuel the expansion of the retail sector, says a PwC study. More

BRANDS
Celebrating a new future
The Benetton group expects to script a new future as it turns 40. More

BOOKS
Unique challenges of Indian markets
MARKETING AND BRANDING: THE INDIAN SCENARIO
S. Ramesh Kumar
Publisher: Pearson Power More

CARTOON
HARDSELL
More

NEW PRODUCTS & SERVICES
On tap
Kohler has introduced ceramic Vas and Bol faucets. Both are available in White and special artistic editions. Vas is available with a polished chrome and French gold-finish handle. The Bol faucet handle comes in brushed nickel. The pricing for ... More

For your skin
Aryanveda has launched new moisturisers. The Cocoa Butter Hand & Body Lotion and Cucumber and Melon Moisturiser are priced at Rs 85 for a 100 ml jar each.

E-bike
R. K. Rim has launched Matrix, India's first battery-operated electric bike. The two-wheeler reportedly does not require any licence, registration and insurance requirements. It has a carrying capacity of 100-150 kg. The absence of an engine ... More

Eco-stove
Suryaflame Green Label brand LP gas stoves will be marketed by Indian Oil Corporation across the country. The stoves will be available at all the 5,000 Indane gas distribution centres, covering rural and urban areas throughout India. The product ... More

No slacking
Avon Solutions has introduced Virtual Lift Instant Results Serum. It claims to reduce skin fatigue and make the skin feel uplifted and tighter for eight hours! It is reportedly dermatologist-tested, hypoallergenic and non-comedogenic. It is ... More

Chic cell
Samsung Telecommunications has launched SGH-P310, a credit card size phone. The 8.5 mm-thin phone is meant for fashion-conscious business professionals. It has a large 1.9-inch 262K QVGA colour screen, touch sensor soft key, 2 megapixel camera, ... More

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`And-ness' the key

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