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BRANDS
The spirit of Body Shop
The Body Shop, even as part of a major cosmetics group, continues to keep social responsibility close to its heart. More

Going to the grassroots
The Body Shop sources from and supports a couple of projects that use resources found at the grassroots level, and is scouting for more. More

INTERVIEW
`Upbeat about India'
TBWA India's CMD says it's a fine feeling to have been in Asia-Pacific for 10 years and that India especially holds great promise. More

ADVERTISING
Premature adults
Today, we seem to be reaching out to children with adult messages and forcing them to grow up sooner than required. More

Effie show
For the uninitiated, the Effies are the international brand of awards sponsored by the American Management Association, for which the Advertising Club Bombay has the India rights. The Effies are given for effectiveness in advertising. In other ... More

RETAILING
Learning to sell
With organised retail burgeoning, courses tailored to the selling techniques it demands sprout. More

BOOKS
Give your prospects every reason to trust you
ZIGLAR ON SELLING,
Zig Ziglar
Publisher: Jaico More

CARTOON
HARDSELL
"Budget for the month! We'll spend 5,000 at Megaretail, 800 at Big-mall, 2,000 at Retailhulk, 1,400 at ..."

More

NEW PRODUCTS & SERVICES
Be a sport!
Trek has launched its high-end bicycles in India. Currently, its five popular models of mountain bikes - 3700, 4300, 4300D, 4500, 6000 - priced from Rs 13,500 to Rs 33,000, are available. They feature lightweight alloy frames, multispeed ... More

Zit zap
Universal Impex has launched Ziiit Away. It reportedly combines natural extracts and very selective chemical substances for fast treatment and has been formulated to suit all skin types. The 7 gm pack costs Rs 250. The 14 gm pack costs Rs 425. ... More

Home theatre
Epson has launched Epson EMP-TWD3. It is Epson's first combo projector to feature a built-in DVD player with a pair of integrated stereo speakers. The MRP is Rs ... More

More fruit
Dabur Foods is expanding the Real range of fruit juices with the launch of Apple Nectar. It is available across India in a 200 ml pack priced at Rs ... More

Case studies
Samsonite has launched the Vintage Black Label collection. The collection claims to offer sleek styles and vivid colours. It will be available in the Samsonite Brand stores at Delhi, Mumbai and Bangalore. Prices are available on ... More

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