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Thursday, December 07, 2006
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ASK HARISH BIJOOR
From coffee to café
The true value of a brand will be realised only when a product becomes a service in its journey from commodity to brand. More

THIRD UMPIRE
Advertising? Don't bank on it!
There's no point in beaming beautiful ads about customer service when the reality is quite something else! More

BOOK MARK
`Exclusive curve effects' and `strip malls'
THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
Kaleem Mohammed Khan
Mohammed Naved Khan
Publisher: Response More

MUMBAI MOSAIC
SBI and O&M
If newspaper reports are to be believed, SBI parted ways with O&M because the latter handles another bank's advertising and it could lead to a conflict of interest. This is in spite of the so-called effectiveness the agency delivered to the ... More

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