BRAND LINE
TELECOMMUNICATIONS
What's on your mobile?
The mobile content market is poised for a big leap but the technology available will restrict its usage to voice and SMS formats.
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INTERVIEW
`Branding industry in India immature'
Simon Bolton, Worldwide CEO, Enterprise IG, chats with BrandLine
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ADVERTISING
Advertising? Don't bank on it!
There's no point in beaming beautiful ads about customer service when the reality is quite something else!
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SBI and O&M
If newspaper reports are to be believed, SBI parted ways with O&M because the latter handles another bank's advertising and it could lead to a conflict of interest. This is in spite of the so-called effectiveness the agency delivered to the ...
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BRANDS
When brands come under fire
Brands in the eye of the storm need to take swift action - owning up to the problem and effecting speedy redress can actually turn the tide.
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From coffee to café
The true value of a brand will be realised only when a product becomes a service in its journey from commodity to brand.
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BOOKS
`Exclusive curve effects' and `strip malls'
THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
Kaleem Mohammed Khan
Mohammed Naved Khan
Publisher: Response
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NEW PRODUCTS & SERVICES
New script
Luxor has launched its new range of pens called Louis Charron. This range is designed exclusively by young and aspiring students of design from England, France, Germany and India. These designer pens would be available in India in a price range ...
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Biz deals
Nightingale has introduced a series of business class diaries. It has launched the Business diary and Master Craft in executive size. These diaries are priced Rs 625 and Rs 610 respectively. The Management diary comes in A5 size priced at Rs 275. ...
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Big chill
Sharp India has launched its new range of four-door refrigerators. This new range claims to have hybrid cooling system and an air purification technology that disables airborne micro-organisms by releasing positive and negative ions in the air. ...
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Milder side
Jolen recently launched a new crème bleach variant with Mild Formula and Aloe Vera. It is available in a 35 gm pack in major retail outlets for Rs 89.
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