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Thursday, December 21, 2006
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ASK HARISH BIJOOR
New Gandhi City?
Cities' names are changing so why can't the Capital be renamed? More

THIRD UMPIRE
An insider's view of branding
A case for internal brand-building. More

Corporation Bank writes in
We refer to the article titled Advertising? Don't bank on it! which appeared in Brand Line dated 7th December 2006. In this connection, we wish to clarify as under: In the course of the article, the author has referred to issuance ... More

BOOK MARK
Begin with a dream
THE WAL-MART WAY
Don Soderquist
Publisher: Pearson More

MUMBAI MOSAIC
Madison International
We recall Anil Ambani addressing the AdClub Bombay on its 75th birthday and bemoaning the fact that while other sectors in India like IT, auto components, hotels, forgings and telecom have started becoming Indian multinationals, the advertising ... More

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