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Bombay Dyeing has launched a new collection called Urban Living. The collection is available in bed and bath range along with co-ordinated comforters and duvets. Priced at Rs 2,495 onwards for the bedsheet sets, this collection will be available across 450 exclusive Bombay Dyeing stores across the country, multi-brand outlets and large format stores.

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`Advertising needs to give proper lifestyle cues'

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