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Thursday, January 25, 2007
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KARATEGY
Creativity is not enough
Without innovation to lend it value, a creative proposition won't make any difference to an organisation's fortunes. More

SCENE & UNSEEN
All about "you"?
In today's world, a brand is being defined by consumers' experience of it. Where does that leave the advertising industry? More

BOOK MARK
Seven steps for survival
More

MUMBAI MOSAIC
Whither ad-people?
Ad people like Prasoon Joshi and Rensil were seen occupying pride of place for some truly outstanding work in cinema. Whether it was Rang De Basanti or Fanaa, one could see the creative brilliance of the men from the advertising industry. Then ... More

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