BRAND LINE
STRATEGY
TTK-LIG's hardsell
The condom company's efforts to market sex products ...
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INSIGHT
All for ambience
As it matures, retail is getting increasingly conscious of good store design.
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INTERVIEW
`E-books are an opportunity'
Electronic dissemination has the potential to alter business models.
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`Market research firms must offer insights too'
Clients want not just data but also consulting, modelling and prediction. This will take MR firms up the value chain, too.
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A suitable boy
He started life as a doodle but certainly gets around! Read about how Fido Dido, 7 Up's brand icon, came into this world.
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ADVERTISING
A question of ethics?
With the boundaries between right and wrong blurring, it finally could be businesses' comparative ethics that make the consumer choose.
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Prasoon Joshi. Rising Indian.
Well, if we don't want to say that India is shining (it cost the BJP an election, remember?) we can all say it is "rising." CNN IBN has put together its own anthem called India Rising. And it has certainly put together some awesome talent to ...
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BOOKS
Beyond the box-office
Brand Bollywood
Derek Bose
Publisher: Sage
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NEW PRODUCTS & SERVICES
Bling factor
Timond has introduced gold and diamond-studded watches for men. The series is priced at Rs 1.06 lakh and is available in Chennai at jewellery outlets such as GRT, Nathella Sampathu Jewellers, Vummidi Bangaru Jewellers and at all leading ...
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Smaller option
Reckitt Benckiser has launched Vanish Shakti O2 in small 120 g pack priced at Rs 30. It comes in a standee pack which contains four pouches, sufficient for four buckets of wash. ...
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Snap shot
Polaroid has introduced four new digital cameras in the country. They include a seven megapixel, glamorous pink Polaroid i733 Digital Camera, Polaroid i1032 (10 megapixels), Polaroid i832 (8 megapixels) and Polaroid i533 (5 megapixels) cameras. ...
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For the babes
Morison has launched baby products. The baby oil is priced Rs 75 for 100 ml. Baby Bath is priced Rs 75. The nappy cream is priced Rs 75 for 50 gm. The powder is priced Rs 35 for 100 gm. The bath aoap is priced Rs 32 for 100 gm. Feeders and teats ...
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Tough ones
TTK Prestige has launched the Omega die-cast range of cookware in India. It is claimed these products will last three times longer than the average non-stick product and save on energy because of their heat retention abilities. The range is ...
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Fragrant variant
VVF Ltd has launched JO Lavender soap to add to its range of glycerine-enriched soaps. It is available at prices of Rs 26 and Rs 42.
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