BRAND LINE
RETAILING
Plugging into retail
After lifestyle and food, consumer durables is expected to be the next big category on the retail scene.
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INTERVIEW
`Price point is a nightmare'
Perfetti van Melle's Stefano Pelle on the confectionery market and the company's plans for India.
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`Competition in confectioney market will get harsh'
STEFANO PELLE of Perfetti van Melle on retail and competition.
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ADVERTISING
No fad this
Health as a marketing idea has finally arrived in India, and it's here to stay.
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PROMOTIONS & OFFERS
When you got it, flaunt it!
Motorola seems to have got its act right in India, after a sluggish start.
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BOOKS
99% performance begs to be beaten
THE CUSTOMER SATISFACTION AUDIT Abram I. Bluestein, Michael Moriarty, Ronald J. Sanderson Book Land
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NEW PRODUCTS & SERVICES
Lo & behold!
Hitachi has launched 42-inch higher-definition plasma TVs. They boast the world's highest resolution of 1,024 x 1,080 pixels. The MRP of two versions of this TV is Rs 1.70 lakh and Rs 1.35 lakh respectively. ...
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Smile pretty
ColorBar has launched the CD Lip Kit. Priced at Rs 375, the kit has a corrector, lip brush and lip filler.
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