The Hindu Business Line : Thursday, February 22, 2007

Unveil your dream budget
Business Line invites you to tell the Finance Minister your budget expectations. Send in your budget wish list to wishlist2007@thehindu.co.in and explain why you want them included. Attach your digital photograph, which may get published. Do include your brief profile.

BRAND LINE

STRATEGY
Hooking mobile users on cricket
Wisden Group's Cricinfo is set for a big score with its mobile phone value-added services. More

CUSTOMER RELATIONSHIP MANAGEMENT
Different strokes for different folks?
It's not good business sense to treat customers shabbily because they are unlikely to complain. More

INTERVIEW
`There's a stationery freak in all of us'
Vishwadeep Kuila, Vice-President, G. M. Pens, chats with BrandLine More

ADVERTISING
Got ideas?
Yes that's the question the Advertising Agencies Association of India (AAAI) is asking you in its call for entries for the Goafest. Their visual is centred on a human figure made from the outline of an electric wire. It has a bulb as its head and ... More

Remunerating agencies
Ad agencies should impress upon their clients that they deserve to be paid fairly and not submit to diminished fees to stay afloat. More

BRANDS
India Inc takes wing
As Indian business groups make giant strides in acquiring businesses abroad, what does it mean for management? More

BOOKS
Agencies run on emotions
9 SECRETS OF ADVERTISING
Ram Sehgal
Tata McGraw-Hill More

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