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ADVERTISING
Nothing `neo'
Remember what this column told you smart people about O&M's advertisements for Neo, the sports channel? We were confounded by the TVC that showed the Indians as inhospitable and thought it was in poor taste. Well, surprise surprise! So did ... More

Fair to the fairer sex?
I took my share of flak as a part of the advertising community for allegedly promoting gender bias, sustaining stereotypes and portraying women as sex objects. This piece is not about what is wrong with the portrayal of women in the media, ... More

MARKETKING
Mess success
Making a mess might augur well for your brand! More

DHL goes `all the way'
An ad campaign by logistics company DHL promises to lend a personal touch to customer experiences. More

A mean game
Nike's World Cup campaign uses Indian insights. More

MARKETING RESEARCH
Pampering the right customer
Fledgling media and research agencies help luxury brands reach their target customers. More

BRANDS
India through the global lens
Brand India ranks high on the agenda of international TV channels. And the world is finally getting the real taste of the country. More

BOOKS
Ideas for your playbook
MARKETING POWER PLAYS,
Tata McGraw-Hill More

NEW PRODUCTS & SERVICES
Head massage
Marico has introduced Parachute Advansed `Personal Champi', a head massager with `30 magic fingers' for women on the go. The product is available at select outlets for Rs ... More

Hues & tints
Lakme has launched Free Spirit, a range of winter cosmetics. The products include lip colour, available in 11 shades for Rs 165 each, lip gloss, also in 11 shades, priced at Rs 195, face highlighter (Rs 195), Intenseshine Eyeliner (Rs 150) and ... More

Breathe easy
OSIM has launched iLife. It is meant to clean, deodorise, purify air by removing smoke and odour and remove pollen and allergens from a closed environment. Priced at Rs 21,000 (octroi extra), the product is available at 45 outlets across the ... More

Chill Out
Kohler Co has introduced the WaterTile body spray. It eliminates the protrusions of typical body sprays and rids the showering space of visual clutter to create a clean look in the bathrooms. Besides the body spray, the WaterTile offering also ... More

Healthy chocolate
Amway India has launched a nutritional drink for children, Nutrilite Chocoblast. The product is available in pack size of 500 gm, priced Rs 819 and is available with all Amway business owners. ... More

Get a facial!
Zydus Cadila has introduced Light & Clear face wash with active Mili capsules at an introductory price of Rs 50. It reportedly contains natural kojic acid and saffron as well as Fruit PHAs (polyhydroxy acids) for advanced hydrating and ... More

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