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Thursday, March 08, 2007
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SCENE & UNSEEN
Fair to the fairer sex?
I took my share of flak as a part of the advertising community for allegedly promoting gender bias, sustaining stereotypes and portraying women as sex objects. This piece is not about what is wrong with the portrayal of women in the media, ... More

BOOK MARK
Ideas for your playbook
MARKETING POWER PLAYS,
Tata McGraw-Hill More

MUMBAI MOSAIC
Nothing `neo'
Remember what this column told you smart people about O&M's advertisements for Neo, the sports channel? We were confounded by the TVC that showed the Indians as inhospitable and thought it was in poor taste. Well, surprise surprise! So did ... More

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