The Hindu Business Line : Thursday, March 29, 2007

ADVERTISING
All about love
Lycra is launching another campaign to build differentiating equity and create an emotional connect with consumers. More

It's just not cricket anymore
Advertisers and ad agencies refuse to recognise that viewers are becoming disenchanted with cricket. More

Ad Review
Old timers at the AdClub Bombay speak nostalgically about the AdReviews of the past. It seems the Review was essentially a creative review for many, many years. Veterans like Alyque Padamsee and Sylvester DaCunha infused it with theatrical ... More

RETAILING
Retail rush
The implications for marketers and consumers in the changing retail scenario. More

BRANDS
Is cricket expenditure justified?
Cricket sponsorship is all about brand building, never mind the Indian team's slump. More

Carbon's chemistry
Fashion brand Carbon Accessories wants to make jewellery a lifestyle statement. More

BOOKS
Out in the supermarket jungle
TROLLEY WARS
Judi Bevan
Publisher: Viva More

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