BRAND LINE
CONSUMERISM
Welcome to the ignorance economy!
It's trying days for consumers - neither do they know much about the technology they adopt, nor do those who put it in place for them!
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ADVERTISING
Cricketing woes
The Indian team is back and the woes for Sony have begun. Advertisers want rates to be re-negotiated. The channel owners and the agency heads have issued a joint letter stating that the sanctity of the contracts should be preserved, but with ...
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De-risking the name of the game
Marketers who think short-term and pin all their hopes on cricket have to rebuild their strategy.
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Tales of a traveller
Kerala Tourism's award-winning new ad campaign recounts memorable holiday stories of visitors to the State.
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BRANDS
The cold war
The AC market is heating up as several players battle it out with tempting offers of competitive prices and improved technology.
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The Esprit behind the brand
This German brand unabashedly targets the young with an aggressive expansion plan.
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Calling corporate leaders
Empower marketing managers and encourage them to own the brand.
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BOOKS
Micro-actions can cause mega results
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NEW PRODUCTS & SERVICES
Heat treatment
Eureka Forbes has launched SPAkle steam cleaner-sanitiser. Steam sanitises naturally, without the use of disinfectants, detergents and chemicals, and is economical, fast and effective. Made of heat-resistant material, SPAkle has three levels of ...
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Summer treats
Weikfield has launched Freeze, a new range of ice-cream mixes, in eight flavours. They are vanilla, mango, chocolate, butterscotch, pineapple, strawberry, kesar pista and badam pista. Priced Rs 18 for a 100 gm pack, Freeze is ...
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Bigger picture
Onida has launched LCD displays and office projectors. They are available in 20", 26", 32", 40" and 46" with MRPs of Rs 29,000, Rs 45,000, Rs 59,000, Rs 1.20 lakh and Rs 1.95 lakh ...
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Cricket mania
Funskool India has launched Cricket Monopoly and Cricket on the Go. The first is for children above six and the other for those above five. Cricket Monopoly is priced at Rs 399 and Cricket on the Go is priced at Rs 115. Both games are available ...
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Plain no more
Nitco Tiles has launched the Matrix collection. Launched in eight shades, the collection is available in two sizes - 295 mm x 295 mm and 595 mm x 295 mm. The collection will be available across the country with all the dealers and sub-dealers. ...
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Take note
Nightingale of Srinivas Fine Arts has launched the Eco Book and Six Subject Notebook. The Eco Book provides solutions to various environmental issues and ways to implement conservation concepts. It is priced at Rs 185. The six-subject notebook ...
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