BRAND LINE
BRANDS
Sweet-smart?
By acquiring a majority stake in Godrej Beverages & Foods, Hershey of the US hopes to exploit the Indian company's distribution network to further its global reach.
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INTERVIEW
`To own sport in India, one has to own cricket'
Subhinder Prem, Managing Director, Reebok India, chats with BrandLine.
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ADVERTISING
The last bastion
The vast range of financial products, with little to distinguish between brands, has led to more consumer-friendly advertising.
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RETAILING
`Pay attention to supply chain & logistics'
Critical areas that organised retail has to focus on ...
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The store tells a story
Retail outlets seem to be going in for the local touch as they try to reach out and identify with the Indian customer.
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BOOKS
Business with football
BUSINESS-TO-BUSINESS MARKETING
Ross Brennan, Louise Canning and Raymond McDowell,
Publishers: Sage
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NEW PRODUCTS & SERVICES
Protect yourself
Lakme has launched the Sun Expert range. The products include sunscreen lotion available in 120 ml and 60 ml packs at Rs 140 and Rs 75 respectively, sunscreen soufflé, available at Rs 90 for 48 gm, sun block, priced Rs 99 for 50 gm, and skin ...
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Time will tell
Pierre Cardin Swiss has launched a new collection. This new range is available in the Rs 4,400-Rs 11,000 range. These watches are available in all the Watches and More stores (WAM), Shoppers' Stop, Lifestyle, Westside and other major lifestyle ...
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New & improved
Henkel India has re-launched its flagship detergent brand Henko Stain Champion with improved Oxygen Power formulation. It is available in sachets priced at Rs 2 as well as 500 gm and 1 kg packs priced at Rs 45 and Rs 89 ...
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Spotty?
Ipsa Labs has launched Eraser Acne & Pimple Care Soap. It is available in a 75 gm pack for Rs 37 across the country.
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