BRAND LINE
STRATEGY
Home improvement
Product-based companies can very well extend themselves to offering various services for homes as there's huge potential there.
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ADVERTISING
Power play
Mumbai may be grossly overcrowded and dirty, its streets may be potholed and its transport system might be straining at its seams but the lights never go out in this 24x7 city. That was the only thing poor Mumbaikars who contribute more to the ...
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The power of brand properties
Advertisers must create properties for their brands ... a signature tune, a tag line or even a distinct colour ... to give the brand an identity.
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PROMOTIONS & OFFERS
Pitch to screen
Will brand endorsements shift from cricket to Bollywood?
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So, who's a right celebrity to use?
The pros and cons, as those in the know see it.
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BRANDS
Fusion fashion
Men's workwear is seeing a lot of changes. Formals and casuals blend easily, the colours are brighter, there's more experimenting.
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BOOKS
Be perceptive of culture
INTERNATIONAL PUBLIC RELATIONS
Patricia A. Curtin & T. Kenn Gaither
Publishers: Sage
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NEW PRODUCTS & SERVICES
To your health
LifeScan , a division of Johnson & Johnson Medical has unveiled its OneTouch Ultra2 blood glucose monitor. It can record blood glucose readings as Before and After-Meal and give the respective averages separately. Apart from other features, the .
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Entertain yourself
LG Electronics has launched its Portable DivX DVD player with built in 7" LCD screen. It offers consumers the benefit of viewing movies and enjoying music even while they are on the move. It has a swivel screen and wireless card type remote ...
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For India
Modi Revlon is introducing Color 'N Care, its mass-market hair colour product. It is Revlon's first India-specific hair colour brand, priced at Rs 120. It offers coconut oil conditioning. It will be available in six shades - natural black, ...
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Go wireless!
Sennheiser has launched an open, circumaural RF wireless headphone system with switchable surround sound. The user need not remain glued to the video playing on the TV screen or stay close to the stereo system. It offers `easy recharge' function ...
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Doing its mite
Bombay Dyeing has launched a bed sheet collection called Ultra Care with anti-microbial protection. Priced at Rs 899, it is available in single and double bed sheet packs across all Bombay Dyeing stores and other retail outlets. It is made of 100 ...
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No sweat!
Avon has launched new roll-on deodorants called Feelin' Fresh for 24-hour protection from body odour. They claim to reduce perspiration and are alcohol-free. They are available in three fragrances - White-Clean, Powder and Citrus Lime. They ...
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