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THIRD UMPIRE
The power of brand properties
Advertisers must create properties for their brands ... a signature tune, a tag line or even a distinct colour ... to give the brand an identity. More

KARATEGY
Home improvement
Product-based companies can very well extend themselves to offering various services for homes as there's huge potential there. More

BOOK MARK
Be perceptive of culture
INTERNATIONAL PUBLIC RELATIONS
Patricia A. Curtin & T. Kenn Gaither
Publishers: Sage More

MUMBAI MOSAIC
Power play
Mumbai may be grossly overcrowded and dirty, its streets may be potholed and its transport system might be straining at its seams but the lights never go out in this 24x7 city. That was the only thing poor Mumbaikars who contribute more to the ... More

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