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Thursday, April 26, 2007
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BOOK MARK
Aim at citizen value, satisfaction
MARKETING IN THE PUBLIC SECTOR
Philip Kotler and Nancy Lee
Publisher: Pearson More

MUMBAI MOSAIC
Provoked
No, this is not a review for the Ash starrer that is currently playing in Mumbai theatres. This is what we heard about the event called `Provocations' organised by the Subhas Ghosal Foundation. Santosh Desai was the provocateur and the ... More

BACK TO CONCEPTS
Culture, cricket and consumers
The writer traces the growth of brand-cricket associations in Indian marketing down the years. More

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