BRAND LINE
STRATEGY
Of flowers and franchises
Ferns 'N Petals has evolved from a simple florist's shop to a well-known franchise brand, and is even diversifying into food retail.
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INTERVIEW
`Marketing, tech have to connect for success'
With the advent of the Internet, there is increasing convergence between advertising and technology. In an interview to BrandLine, Gaston Legorburu, Chief Creative Officer, Sapient Corporation, talks about how his company is ...
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`BCCI must develop cricket, not control it'
Raghavendra Patnaik, Legal Adviser, Globosport, on cricket endorsements, match-fixing and sports law
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ADVERTISING
The goodness of dirt
Puzzling? Read on for an explanation.
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BRANDS
A Ta Ra Rum Pum of brands
For these automobile products, the movie is a tailor-made opportunity.
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Experience to influence
An experiential approach to launching a brand may be more effective than mass marketing, argues the author.
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BOOKS
You just can't hide
IN THE HOT SEAT
Ravi Shyam & T.J. Walker
Publisher: KenSource
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NEW PRODUCTS & SERVICES
For Mom
Swarovski has launched several items to commemorate Mothers' Day. There are pendants, necklaces and other ornaments priced Rs 3,995 onwards. The Butterfly Tea Light is priced Rs 12,595. ...
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New variety
VVF has launched Jo Herbal Skin Care Soap with glycerine. It contains neem, tulsi and aloe vera extracts. It will be available across the country in multi-piece value packs of 4x75 gm at Rs 26 and 4x125 gm at Rs ...
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Calling card
LG has launched KE820, the Chocolate Card Phone. The size of a credit card, its features include 2.0 Mega Pixel auto focus camera, continuous video recording and Bluetooth. It is available for Rs 14,500 and comes with free accessories worth Rs ...
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Trivial pursuit
Nightingale has launched the Believe It or Not Note Book. It covers the extremes of various subjects to entertain and educate trivia buffs. It provides ample room for notes. Priced at Rs 248, the journal is available in all major ...
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Raga riches
Titan Raga has launched Raga Shimmer, a collection of studded watches. This new range of more than 35 models is designed for women who like to dress for the occasion. Priced between Rs 2,995 and Rs 4,495, this collection comprises watches in ...
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Spice of life
The latest offerings comprise Carrot and Black Pepper, Papaya and Raisin, Hot Mango and Tomato Chilli. They are available in all major supermarkets and departmental stores. Each 300 gm pack is priced at Rs ...
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