The Hindu Business Line : Thursday, June 14, 2007

INTERVIEW
We want to be a creative superstore
... says Mahesh Chauhan, Rediffusion's President. How does he plan to achieve that? Read on ... More

CONSUMERISM
What do you really know about your consumer?
The consumer does not dance to any brand manager’s tunes, but the average manager does not admit this. More

ADVERTISING
Hop, skip and jump
In the world of advertising, attrition has become a fact of life. More

Podding an ad campaign
Advertisers haven’t yet woken up to the possibilities of podcasting. More

Well-rounded in a flattened world
How does Infosys differentiate itself in a cluttered environment? More

RETAILING
Wal-Mart's distribution juggernaut
A peek into how the mega retailer works. More

BOOKS
Fall of the big label bookmark
Private Label Strategy
Nirmalya Kumar & Jan-Benedict E.M. Steenkamp
Publishers: Tata McGrawhill More

NEW PRODUCTS & SERVICES
Close shave
Godrej Consumer Products has launched its first Keyline brand in India, Erasmic Shave Gel. It reportedly has cooling micro crystals to impart freshness. It is priced Rs 49 for 60 ... More

New Look
Wyeth Consymer Healthcare has launched Anne French hair remover in Rose & Turmeric variants in a new squeeze tube pack. The new tubes will be available in 25 gm tube pack for Rs ... More

Italian fiesta
TC Foods has launched Sunfeast Pasta Treat Pizza Style. It is priced at Rs 18 for a pack of 91 gm.

C-rich
Seabuckthorn Indage has launched Leh Berry in Peach and Litchi flavours. The two new flavours will be available in cartons of 200 ml and 1 litre, as well as PET bottles of 500 ml and 1 litre. Each flavour is enriched with seabuckthorn, which is ... More

Going green
Srinivas Fine Arts has launched the Veg Book under the Nightingale brand. It projects the history and philosophy of vegetarianism, and professes to propagate the benefits of vegetarian lifestyles. It contains tips for switching to a meat-free ... More

Shimmer & shine
Swarovski has launched a line entirely devoted to marriage. This new collection encompasses all three labels – Swarovski, Daniel Swarovski and Home Décor. There are necklaces, brooches, boxes and other items. The prices range between ... More

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