BRAND LINE
RETAILING
Crème de la crème
Indian consumers now have access to the finest foods as premium food retailing finds flavour.
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STRATEGY
Communication is in. Or is it?
Internal communication is no rocket science. But it is strategic and acute to any company’s success.
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EVENTS
M. S. Subbulakshmi and trendspotting
The essence of what music maestros practised is a combination of attitudes and principles that can be applied to any business problem.
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ADVERTISING
What Cannes can do
The ad fest had its stars and moments but the overall quality of work dipped a bit, says the writer
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BRANDS
Leveraging the Sarovar brand
Sarovar Hotels embarks on building its own brand.
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Most niche brands rarely make any money
Prof Nirmalya Kumar expounds on the growing import of private labels in a country such as India where modern retail is expanding rapidly.
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BOOKS
Nobody grows old in advertising
To promote, improve, develop and further the science and art of advertising in all its branches, and to provide facilities for and to promote, foster and maintain social intercourse amongst members and other persons interested in ...
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NEW PRODUCTS & SERVICES
Touch & feel
HTC Corp has launched HTC Touch mobile phone, which is operated by touch-screen navigation. There is one-touch access to e-mails, text messages, calendar appointments and contacts as well as current weather conditions and forecasts for cities ...
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Power-packed
Arrow International has launched a new series of Okaya Fast Inverter and UPS Specialist Batteries. It has signed on athlete P. T. Usha to promote them. The batteries reportedly get charged in a very short span of time as compared to normal ...
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Eyes have it
GR Fragrances (India) Pvt Ltd has launched Diana Bright light eye shadow powder. It is available in all major retail and supermarkets. Theprice of this product is Rs 450. ...
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Nature wear
Lotus Herbals has launched Cosmetics Ecologique. It has natural lip colours, honey extractinduced lip glosses, comfort wear foundations, botanical eye shadows, natural kajal and toxin-free nail enamels. They are 100 per cent vegetarian with no ...
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Tan no more
IPSA Labs has launched Eraser Herby Sunscreen Lotion. Of SPF-30, it is claimed to be waterproof, non-sticky and non-greasy. A 60 ml pack costs Rs ...
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Just for him
Hindustan Unilever has launched an antidandruff shampoo range made exclusively for men. The two variants are Activsport and Hairfall Decrease. A man's scalp, on average, has 33 per cent more dandruff than a woman's. A 200 ml pack costs Rs 135, ...
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